Exponent Beauty

Developed and executed a TikTok campaign for Exponent Beauty's Brightening Boost Vitamin C Power Serum, focusing on the brand's innovative fresh-activated skincare technology. Created educational content that addressed a universal skincare problem—vitamin C serums losing 50% efficacy within 6 weeks of opening—while demonstrating the brand's unique solution through an authentic 7-day product trial. Delivered engaging A-roll storytelling paired with detailed B-roll product demonstrations, highlighting the mixing process, application experience, and visible results while maintaining brand messaging around potency preservation and clinical testing standards.