Sally Hansen

Developed a comprehensive 60-second tutorial video for Sally Hansen's Salon Effects Press-On Nails featuring the "Lost in the Frost" design. Created detailed shot list with strategic A/B coverage and timing specifications to showcase product application and benefits. Wrote conversational script that authentically communicated key product features—non-damaging formula, long-lasting wear, and complete kit contents—while maintaining an approachable, friend-to-friend tone. Incorporated trendy visual transitions and step-by-step application guidance to demonstrate time-saving and cost-effective benefits for at-home manicures.