Functional Fragrance
The Nue Co.
Product Relaunch Marketing, Wellness Positioning, Artistic Product Photography, Ingredient Highlighting, Sensory Description
Created a relaunch campaign for The Nue Co.'s updated functional fragrance collection, featuring the original Functional Fragrance scent that combines traditional fragrance with mood-boosting adaptogens. Positioned the product as a wellness-focused fragrance that serves a purpose beyond scent, integrating ingredient callouts, sensory descriptions, and artistic packaging shots with human application moments to showcase the product's dual functionality as both fragrance and daily wellness ritual.